Our Story

Ancient wisdom now™

NuTraditions® combines ancient wisdom with modern convenience, by delivering time-tested herbs in easy-to-use products. Our oral strips give you all the self-care you crave (with none of the hassle).*

Founded by a busy parent who had grown overly reliant on coffee and missed the Traditional Chinese Medicine remedies of his grandmother, NuTraditions blends science and tradition to create products that honor that legacy.

Born in 1909, Dr. Bing Yin Lee was a trailblazing TCM practitioner and among the first licensed acupuncturists in California. Every product we make is rooted in the well-respected principles of TCM, while making it easier to live a happy, healthy life in the 21st century. Consider it instant gratification, a thousand years in the making.

Our commitment to quality and sustainability

For three generations, our family has been focused on Traditional Chinese Medicine and supplying high-quality Chinese herbal remedies and supplements worldwide. We have built our reputation for safety and efficacy. All the herbs and ingredients we use are extensively tested and sustainably grown.

Quality begins at the source, so we work directly with those growing and harvesting the ingredients. Our TCM ingredients are sourced from small-scale organic and Fair Trade farms and are sustainably hand-harvested. Every ingredient has your well-being (and the planet's) in mind.

Ancient herbal wisdom for your modern life

Traditional Chinese Medicine is all about balance — and that’s the goal of our quick-melt strips. Our convenient, high-quality herbal products help you feel balanced no matter what you’re juggling in life.*

We combine centuries of herbal wisdom with the latest high-tech delivery methods. Our quick-melt strips are for busy people who value self-care but are short on time.

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