ancient wisdom now™

We believe there’s a secret to harnessing your day and night. A secret rooted in the ancient herbal wisdom of Traditional Chinese Medicine, combined with high-tech formulations and modern convenience. While sourcing powerful Chinese herbs isn’t likely on your to-do list, it is on ours. The NuTraditions way offers fast-acting, convenient remedies crafted from traditional ingredients that target the root cause. We aim to bring balance, helping you feel your best all day long. Consider it instant gratification, 1,000 years in the making.

A better way to
begin the day

One morning it hit me. After another sleepless night with my newborn (now toddler), while brewing my second pour-over, I had an epiphany. I realized there was a better way to start each day. If only I could infuse my grandmother’s herbal wisdom into my daily routine, I wouldn’t need so many darn cups of coffee to beat the fatigue and maintain my energy throughout the day. And that’s how NuTraditions was born.

Quality-obsessed traceability

We are inspired by my grandmother’s legacy and a desire to help you live better. NuTraditions began so we could share our family’s know-how and herbal experience to help you tackle your busy day. All of the herbs in our offerings undergo extensive testing via multiple methods, and we work directly with those growing and crafting the ingredients to ensure our products’ safety and efficacy.

As I watch my children grow, I know it’s more important than ever for us to leave this world better than we found it. That’s why NuTraditions helps reforest the hillsides in China’s beautiful Changbai Mountains, where our red ginseng flourishes. To boost the region’s biodiversity, we plant tens of thousands of trees of multiple varieties, including Larix gmelinii (Rupr.) Kuzen, Pinus koraiensis Sieb, and Picea koraiensis Nakai. These trees provide cover for the shade-loving red ginseng seed as it grows.